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|a Solomón, Michael R.
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|a Comportamiento del consumidor :
|b comprar, tener y ser. /
|c Michael R. Solomon ; traducción Miguel Ángel Sánchez Carrión.
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| 260 |
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|a México :
|b Prentice-Hall Hispanomaericana,
|c 1997.
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| 300 |
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|a 683 páginas :
|b ilustraciones ;
|c 30 cm.
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| 500 |
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|a Incluye índice temático
|
| 505 |
2 |
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|a Los consumidores en el mercado -- Los consumidores como individuos. -- Los consumidores en la toma de decisiones -- Los consumidores y las subculturas -- Los consumidores y la cultura.
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1 |
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|a Consumidores
|2 Armarc
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|a Comportamiento del consumidor
|2 Armarc
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| 650 |
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7 |
|a Preferencias de los consumidores
|2 Armarc
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| 700 |
1 |
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|a Sánchez Carrión, Miguel ángel
|e traductor
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