Fundamentos de mercadotecnia /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , , |
| Format: | Book |
| Language: | Spanish English |
| Published: |
México :
Editorial McGraw-Hill,
1985.
|
| Edition: | 3a. edición |
| Subjects: | |
| Notas Contenido: |
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| 100 | 1 | |a Stanton, William J. | |
| 245 | 1 | 0 | |a Fundamentos de mercadotecnia / |c William J. Stanton ; traducción Armando Sánchez Pérez, Leonel Pérez de las Heras, Manuel Posadas Vázquez. |
| 250 | |a 3a. edición | ||
| 260 | |a México : |b Editorial McGraw-Hill, |c 1985. | ||
| 300 | |a 779 páginas ; |c 23 cm. | ||
| 534 | |t Fundamentals of marketing |z 0070609071 | ||
| 500 | |a Incluye índice | ||
| 505 | 0 | |a La mercadotecnia moderna -- Mercados meta -- El producto -- El precio -- Distribución -- Promoción -- La mercadotecnia en campos especiales -- Planeación y evaluación del esfuerzo de mercadotecnia | |
| 650 | 1 | 7 | |a Mercadeo |2 Armarc |
| 650 | 1 | 7 | |a Administración de ventas |2 Armarc |
| 650 | 1 | 7 | |a Análisis de mercadeo |2 Armarc |
| 700 | 1 | |a Sánchez Pérez, Armando, |e traductor | |
| 700 | 1 | |a Pérez de las Heras, Leonel, |e traductor | |
| 700 | 1 | |a Posada Vásquez, Manuel, |e traductor | |
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