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|a Merchandising :
|b la seducción en el punto de venta /
|c Jorge Eliécer Prieto Herrera.
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|a Bogotá :
|b Ecoe Ediciones,
|c 2006.
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|a xi, 111 páginas :
|b ilustraciones
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|a Incluye referencias bibliográficas
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|a La sinergia marketing-merchandising -- La teoría del merchandising -- La práctica del merchandising
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