La revolución del marketing /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: |
Spanish English |
| Published: |
Buenos Aires :
Javier Vergara,
1994.
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| Subjects: | |
| Notas Contenido: |
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MARC
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| 082 | 0 | 4 | |a 658.8 |b C587r |2 22 |
| 100 | 1 | |a Clancy, Kevin J. | |
| 245 | 1 | 3 | |a La revolución del marketing / |c Kevin J. Clancy, Robert S. Shulman; traducción María Cristina Guntsche. |
| 246 | 3 | 4 | |a La revolución del marketing |b un manifiesto revolucionario para dominar el mercadeo |
| 260 | |a Buenos Aires : |b Javier Vergara, |c 1994. | ||
| 300 | |a 370 páginas ; |c 23 cm. | ||
| 500 | |a Incluye índice temático | ||
| 505 | 2 | |a La revolución de marketing se avecina -- Más allá del mito y la ignorancia, hacia el talento del marketing -- Cómo tomar en serio el micromarketing: muchos mercados de uno -- La revolución del marketing ys está aquí | |
| 534 | |t Marketing revolution | ||
| 650 | 1 | 7 | |a Mercadeo |2 Armarc |
| 650 | 1 | 7 | |a Análisis de mercadeo |2 Armarc |
| 650 | 1 | 7 | |a Mercadeo |x Costos |2 Armarc |
| 700 | 1 | |a Schulman, Robert S. | |
| 700 | 1 | |a Guntsche, María Cristina, |e traductor | |
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