Mercadotecnia de servicios /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: |
Spanish English |
| Published: |
México :
Prentice-Hall Hispanoamericana,
c1997.
|
| Edition: | 3a. edición |
| Subjects: | |
| Notas Contenido: |
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MARC
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| 100 | 1 | |a Lovelock, Christopher H. | |
| 245 | 1 | 0 | |a Mercadotecnia de servicios / |c Christopher H. Lovelock ; traducción Guadalupe Meza Staines ; revisión técnica Isaac Dorfsman F. |
| 250 | |a 3a. edición | ||
| 260 | |a México : |b Prentice-Hall Hispanoamericana, |c c1997. | ||
| 300 | |a 661 páginas ; : |b ilustraciones ; |c 23 cm. | ||
| 504 | |a Incluye referencias bibliográficas e índice temático | ||
| 505 | 0 | |a Comprensión de los servicios -- Aspectos estratégicos en la mercadotecnia de servicios -- Instrumentos para los mercadólogos de servicios -- Retos para la gerencia senior | |
| 534 | |t Services Marketing |b 3rd ed. |z 0134558413 | ||
| 650 | 1 | 7 | |a Mercadeo de servicios |2 Armarc |
| 650 | 1 | 7 | |a Administración de ventas |2 Armarc |
| 650 | 1 | 7 | |a Servicio al cliente |2 Armarc |
| 650 | 1 | 7 | |a Servicio al cliente |2 Armarc |
| 700 | |a Meza Staines, Guadalupe, |e traductor | ||
| 700 | 1 | |a Dorfsman F., Isaac, |e rev. | |
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