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|a Vanegas Garavito, Bernardo
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|a Publicaciones SENA
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|a Hablemos de marketing /
|c Bernardo Vanegas Garavito, Carmen Cecilia Mendoza.
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|a Bogotá :
|b SENA,
|c 1989.
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| 300 |
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|a 31 páginas :
|b ilustraciones ;
|c 24 cm.
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|a Incluye referencias bibliográficas
|
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|a ¿Qué es el marketing? -- La historia -- El proceso del marketing -- El marketing del futuro -- Cómo mejorar el marketing
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|a Mercadeo
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|a Mendoza, Carmen Cecilia
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| 710 |
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|a Servicio Nacional de Aprendizaje (SENA, Colombia)
|b Regional Bogotá y Cundinamarca
|b Subdirección de Comercio y Servicio
|b Centro de Gestión Comercial y Mercadeo
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