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|a Parkinson, C.N
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|a Manual básico de mercadotecnia /
|c C.N. Parkinson, M.K. Rustomji ; prólogo Philip Kotler.
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|a México :
|b Editorial Diana,
|c c1994.
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|a xi, 188 p :
|b ilustraciones ;
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|a Incluye índice temático
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|a Introducción a la mercadotecnia -- Planeación de productos -- Precios -- Procedimientos de distribución física -- Promoción y publicidad -- Función de la promoción de ventas en la mercadotecnia -- Control de operaciones -- Nuevas técnicas empleadas en mercadotecnia.
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|a Rustomji, M.K.
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