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|a Ramírez Cavassa, César
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|a Marketing turístico /
|c César Ramírez Cavassa.
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|a México :
|b Editorial Trillas,
|c ©2006.
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| 300 |
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|a 207 páginas :
|b ilustraciones ;
|c 24 cm.
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|a Incluye referencias bibliográficas e índice analítico
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|a Conceptualización de la mercadotecnia -- Producto y mercado turísticos -- El sistema de mercadotecnia y la actividad turística -- Política de mercado -- Análisis motivacionales del mercado turístico -- Marketing del producto turístico -- Comercialización y política de distribución -- Ingeniería de la imagen, comunicación comercial y publicidad turísticas
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|a Comercio turístico
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