Estrategia de marketing industrial.
Este libro comienza con una descripción de los conceptos básicos del análisis de l cliente, comportamiento de compra, relación vendedor-comprador, segmentación del mercado, definición de objetivos y posicionamiento, enfatizando los desafios de la dirección de las asociaciones estratégicas con client...
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| Main Author: | |
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| Format: | Book |
| Language: | Spanish |
| Published: |
Madrid :
Diaz de Santos,
1994.
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| Subjects: |
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