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|a Los secretos del merchandising activo :
|b o cómo ser el número 1 en el punto de venta.
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|b Diaz de Santos,
|c 1993.
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|a Nuevo contexto de la distribución comercial-- Definición del merchandising-- El consumidor y el merchandising-- El merchandising: sus hombres, sus estructuras-- El merchandiser: hombre clave-- El surtido activo. El producto adecuado-- La tienda teatro. Como armar el espectáculo-- Gestión del lineal y rentabilidad-- Ejemplos prácticos y perspectivas
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