Marketing relacional : cómo obtener clientes leales y rentables. /
Marketing relacional -- La respuesta de la empresa: la fusión de calidad, servicio y orientación al cliente -- Limitaciones de los modelos tradicionales de marketing. el papel y el alcance del marketing relacional -- Del marketing transaccional al marketing relacional -- Desarollo de la estrategia p...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Spanish |
| Published: |
Barcelona :
Ediciones Gestión 2000,
1994.
|
| Subjects: |
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