Curso de mercadotecnia.
CONTENIDO: Parte I Naturaleza de la Mercadotecnia 1. La función de la mercadotecnia Por qué se debe estudiar la mercadotecnia? qué es la mercadotecnia? Concepto de mercadotecnia. 2. Sistema y adminitración de mercadotecnia Modelo de mecadotecnia: un sistema integrado Adminitración de mercadotecnia 3...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Spanish |
| Published: |
México D.F. :
HARLA,
1986.
|
| Edition: | 2 |
| Subjects: |
Similar Items
Matemáticas en la mercadotecnia /
by: Logan, William Boyd
Published: (c1988.)
by: Logan, William Boyd
Published: (c1988.)
Gestión moderna del comercio minorista :
by: Burruezco García, Juan Carlos
Published: (1999.)
by: Burruezco García, Juan Carlos
Published: (1999.)
Sistemas de compras /
by: ENGLAND, Wilbur B.
Published: (1971.)
by: ENGLAND, Wilbur B.
Published: (1971.)
Mercadotecnia /
by: MERCADO H., Salvador
Published: (1994.)
by: MERCADO H., Salvador
Published: (1994.)
Mercadotecnia /
by: Fischer de la vega, Laura
by: Fischer de la vega, Laura
Fundamentos de mercadotecnia /
by: Kotler, Philip
Published: (c1991.)
by: Kotler, Philip
Published: (c1991.)
Curso de mercadeo /
by: Restrepo B., Bernardo
Published: (1994.)
by: Restrepo B., Bernardo
Published: (1994.)
Investigación de psicología del desarrollo :
by: Achenbach, Tomás M.
Published: (1981.)
by: Achenbach, Tomás M.
Published: (1981.)
Mercadotecnia /
by: Kotler, Philip
Published: (1981.)
by: Kotler, Philip
Published: (1981.)
La gerencia de compras :
by: Messner, William A.
Published: (©1986.)
by: Messner, William A.
Published: (©1986.)
La auditoria de marketing :
by: Mc Donald, Malcolm H. B.
Published: (1994.)
by: Mc Donald, Malcolm H. B.
Published: (1994.)
Teoría de precios aplicada.
by: McCloskey, Donald N.
Published: (1993.)
by: McCloskey, Donald N.
Published: (1993.)
Conceptos modernos de administración de compras /
by: Montoya Palacio, Alberto
by: Montoya Palacio, Alberto
Técnicas de marketing /
by: Torres Romeu, José María
Published: (1991.)
by: Torres Romeu, José María
Published: (1991.)
Mercadotecnia :
by: Taylor, Weldon J.
Published: (©1973.)
by: Taylor, Weldon J.
Published: (©1973.)
Técnicas de Marketing /
by: Ribas Muntan, Ramón
Published: (1984.)
by: Ribas Muntan, Ramón
Published: (1984.)
Compras /
Published: (1988.)
Published: (1988.)
Operaciones administrativas de compraventa /
by: Escudero Serrano, María José
Published: (2010.)
by: Escudero Serrano, María José
Published: (2010.)
Mercadotecnia :
by: Bell Martin L.
Published: (1982.)
by: Bell Martin L.
Published: (1982.)
Dirección de márketing :
by: Grande Esteban, Ildefonso
Published: (1992.)
by: Grande Esteban, Ildefonso
Published: (1992.)
Mercadotecnia industrial /
by: Hill, Richard M.
Published: (1980.)
by: Hill, Richard M.
Published: (1980.)
Optimizando las compras :
by: Perrotin, Roger
Published: (1997.)
by: Perrotin, Roger
Published: (1997.)
Manual de estrategias de mercadotecnia :
by: Hiam, Alexander
Published: (1995.)
by: Hiam, Alexander
Published: (1995.)
Práctica profesional de negocios internacionales :
by: Arese, Héctor Félix
Published: (2003.)
by: Arese, Héctor Félix
Published: (2003.)
Manual de compras /
Published: (©1980.)
Published: (©1980.)
Curso de mercadotecnia McGraw-Hill 36 horas /
by: Seglin, Jeffrey L.
Published: (1992.)
by: Seglin, Jeffrey L.
Published: (1992.)
Como desarrollar estrategias eficaces de mercadotecnia.
Administración de la mercadotecnia /
by: Czinkota, Michael R.
Published: (c2001.)
by: Czinkota, Michael R.
Published: (c2001.)
Mercadotecnia /
by: Kotler, Philip
Published: (©1989.)
by: Kotler, Philip
Published: (©1989.)
Manual de mercadotecnia /
by: Pride, William M.
Published: (1986.)
by: Pride, William M.
Published: (1986.)
Fundamentos de mercadotecnia internacional /
by: Keegan, Warren J.
by: Keegan, Warren J.
Así se manipula al consumidor :
by: Lindstrom, Martin
Published: (c2011.)
by: Lindstrom, Martin
Published: (c2011.)
