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|a Hart, Norman A.
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|a Publicidad :
|b guía para ejecutivos de marketing /
|c Norman A. Hart ; traducción María Victoria Mejía Duque ; revisión Alberto Narváez Rozo.
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|a Bogotá :
|b McGraw-Hill,
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|a xi, 240 páginas :
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|a Planeación Estratégica -- Estrategias -- Planeación y asignación presupuestal -- Los medios en el marketing -- Publicidad en prensa -- Correo directo -- Exposiciones -- Publicaciones -- Fotografía -- Películas -- Publicidad editorial -- Publicidad en televisión -- Otros medios de promoción -- Investigación -- Investigación de medios -- Evualuación de campañas -- Relaciones públicas -- Organización de publicidad -- Servicios de marketing -- Editores de prensa -- Agencias de publicidad.
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