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|a Jany Castro, José Nicolás
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| 245 |
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|a Investigación integral de mercados :
|b un enfoque operativo /
|c José Nicolás Jany Castro; Revisión técnica Roberto Rosero Hinestroza.
|
| 260 |
|
|
|a Bogotá :
|b McGraw-Hill Interamericana,
|c 1994.
|
| 300 |
|
|
|a 271 páginas :
|b il ;
|c 23 cm.
|
| 500 |
|
|
|a Incluye índice temático y glosario
|
| 504 |
|
|
|a Incluye referencias bibliográficas
|
| 505 |
2 |
|
|a Importancia de la investigación de mercados -- El método científico de la investigación de mercados -- Fundamentos de muestreo -- Trabajo de campo -- Estrategias para el análisis de información -- Modelos clásicos de investigación motivaciona l-- Técnicas de entrevista y escalas de clasificación -- Medición del efecto de la publicidad -- Pruebas de laboratorio
|
| 650 |
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|a Mercadeo
|x Investigaciones
|2 Armarc
|
| 650 |
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7 |
|a Análisis de mercadeo
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|
| 650 |
1 |
7 |
|a Comportamiento del consumidor
|2 Armarc
|
| 650 |
1 |
7 |
|a Mercadeo
|x Administración
|2 Armarc
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