Investigación y análisis de mercado. /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: |
Spanish English |
| Published: |
México :
Continental,
1993.
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| Subjects: | |
| Notas Contenido: |
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MARC
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| 100 | 1 | |a Lehmann, Donald R. | |
| 245 | 1 | 0 | |a Investigación y análisis de mercado. / |c Donald R. Lehmann ; traductor Alberto García Mendoza. |
| 260 | |a México : |b Continental, |c 1993. | ||
| 300 | |a 904 páginas : |b ilustraciones ; |c 25 cm. | ||
| 504 | |a Incluye referencias bibliográficas e índice analítico | ||
| 505 | 2 | |a Conceptos básicos -- Recopilación de información y preparación para el análisis -- Métodos analíticos -- Aplicaciones | |
| 650 | 1 | 7 | |a Análisis de mercadeo |2 Armarc |
| 650 | 1 | 7 | |a Encuestas |2 Armarc |
| 650 | 1 | 7 | |a Promoción de ventas |2 Armarc |
| 700 | 1 | |a García Mendoza, Alberto |e traductor | |
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