CRAVENS, D. W., HILLS, G. E., & WOODRUFF, R. B. (1993). Administración en mercadotecnia. Continental.
Chicago Style (17th ed.) CitationCRAVENS, David W., Gerald E. HILLS, and Robert B. WOODRUFF. Administración En Mercadotecnia. México: Continental, 1993.
MLA (9th ed.) CitationCRAVENS, David W., et al. Administración En Mercadotecnia. Continental, 1993.
Warning: These citations may not always be 100% accurate.