Planeación estratégica de mercado : problemas y enfoques analíticos. /
Saved in:
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | Spanish English |
| Published: |
México :
Compañía Editorial Continental,
1994.
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| Subjects: | |
| Notas Contenido: |
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| 082 | 0 | 4 | |a 658.83 |b A139p |2 23 |
| 100 | 1 | |a Abell, Derek F. | |
| 245 | 1 | 0 | |a Planeación estratégica de mercado : |b problemas y enfoques analíticos. / |c Derek F. Abell, John S. Hammond ; traducción: Alfredo Díaz Mata. |
| 260 | |a México : |b Compañía Editorial Continental, |c 1994. | ||
| 300 | |a 545 páginas : |b ilustraciones ; |c 23 cm. | ||
| 505 | 2 | |a Prerrequisitos analíticos de la planeación - Métodos formales de planeación estratégica - Aspectos creativos y administrativos de la planeación | |
| 534 | |t Strategic market planning. Problems and analytical approaches | ||
| 650 | 1 | 7 | |a Mercadeo |2 Armarc |
| 650 | 1 | 7 | |a Segmentación del mercado |2 Armarc |
| 650 | 1 | 7 | |a Planificación estratégica |2 Armarc |
| 650 | 1 | 7 | |a Negocios |2 Armarc |
| 700 | 1 | |a Hammond, John S. | |
| 700 | 1 | |a Díaz Mata, Alfredo |e traductor | |
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