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|a Taggart, James
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|a La esencia de los negocios internacionales /
|c James H. Taggart y Michael C. McDermott ; tr. Norma Maldonado Piña ; revisión técnica Armando Sánchez Toro.
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|a México :
|b Preentice Hall Hispanoamericana,
|c 1996.
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|a Incluye índice p. 226.
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|a Crecimiento de los negocios internacionales -- La empresa multinacional -- El ambiente de los negocios internacionales -- Estrategia de negocio internacional -- Estrategia internacional de mercadotecnia -- Estrategia internacional de tecnología -- Estrategia financiera internacional -- Estrategia internacional de operaciones -- Estrategia de personal internacional -- Organización internacional y estrategia de control -- Estrategia internacional de subsidiarias -- Adquisiciones internacionales: estrategia y administración -- Los negocios internacionales en el futuro.
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