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|a Hernandez, Cesáreo
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|a El plan de marketing estratégico :
|b guía práctica para elaborarlo paso a paso /
|c Cesáreo Hernández, Ricardo del Olmo, Jesús García.
|
| 260 |
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|a Barcelona :
|b Gestión 2000,
|c 1994.
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| 300 |
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|a 132 páginas ;
|c 23 cm.
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| 504 |
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|a Incluye referencias bibliográficas e índice
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| 505 |
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|a Marketing estratégico -- El plan del marketing I: decisiones estratégicas -- El plan del marketing estrategia funcional
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|2 Armarc
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|x Planificación
|2 Armarc
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|a Del Olmo, Ricardo
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|a García, Jesús
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