Publicidad.
Antecedentes de la publicidad-- La gente de la publicidad-- Responsabilidad de la publicidad-- Objetivos de la publicidad-- Investigación publicitaria: criterios y métodos-- Clases de investigación y evaluación del texto-- Preparación de la publicidad (1): texto. 8. Preparación de la publicidad (2):...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Spanish |
| Published: |
México :
Unión Tipográfica Editorial Hispano Americana,
1972.
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| Subjects: |
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