Publicidad /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | Spanish English |
| Published: |
México :
McGraw-Hill Interamericana,
©1988.
|
| Edition: | Segunda edición |
| Subjects: | |
| Notas Contenido: |
|
MARC
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| 020 | |a 9684514514 | ||
| 040 | |a CO-BoSNA |b spa | ||
| 041 | 1 | |a spa |h eng | |
| 082 | 0 | 4 | |a 659.1 |b A636p |2 23 |
| 100 | 1 | |a Antrim, William H. | |
| 245 | 1 | 0 | |a Publicidad / |c William H. Antrim, Eugene L. Dorr ; traducción Isabel Saval Pou. |
| 250 | |a Segunda edición | ||
| 260 | |a México : |b McGraw-Hill Interamericana, |c ©1988. | ||
| 300 | |a 154 páginas : |b ilustraciones ; |c 27 cm. | ||
| 505 | 0 | |a La publicidad y usted -- Medios publicitarios -- Publicidad y ventas personales -- El mensaje escrito -- El mensaje ilustrado -- Elaboración de publicidad de correo directo -- Como planear una campaña publicitaria -- La campaña publicitaria en acción -- Ventas de espacio y tiempo publicitario -- Como medir la efectividad de la publicidad | |
| 534 | |p Título original |t Advertising | ||
| 650 | 1 | 7 | |a publicidad |2 Armarc |
| 650 | 2 | 7 | |a Publicidad por correspondencia |2 Armarc |
| 650 | 2 | 7 | |a Agencias publicitarias |2 Armarc |
| 650 | 2 | 7 | |a Arte publicitario |2 Armarc |
| 700 | 1 | |a Dorr, Eugene L. | |
| 700 | 1 | |a Saval Pou, Isabel |e traductor | |
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