|
|
|
|
| LEADER |
00000nam a2200000 a 4500 |
| 001 |
000018582 |
| 003 |
CO-BoSNA |
| 005 |
20260105154015.0 |
| 008 |
980908s1979^^^^sp^^^^^fr^^^^^000^0^spa^d |
| 020 |
|
|
|a 8430908293
|
| 040 |
|
|
|a CO-BoSNA
|b spa
|
| 041 |
0 |
|
|a spa
|
| 082 |
0 |
4 |
|a 659.1
|b S669i
|2 23
|
| 100 |
1 |
|
|a Sánchez Guzmán, José Ramón
|
| 245 |
1 |
0 |
|a Introducción a la teoría de la publicidad. /
|c José Ramón Sánchez Guzman.
|
| 260 |
|
|
|a Madrid :
|b Tecnos,
|c 1979.
|
| 300 |
|
|
|a 501 páginas ;
|c 22 cm.
|
| 505 |
2 |
|
|a Teoría de la comunicación publicitaria -- Teoría económica de la publicidad -- -- Sociología de la publicidad.
|
| 650 |
1 |
7 |
|a Publicidad
|2 Armarc
|
| 650 |
1 |
7 |
|a Publicidad comercial artística impresa
|2 Armarc
|
| 650 |
1 |
7 |
|a Campañas publicitarias
|2 Armarc
|
| 650 |
1 |
7 |
|a Publicidad
|x Aspectos sociológicos
|2 Armarc
|
| 650 |
1 |
7 |
|a Publicidad
|x Investigaciones
|2 Armarc
|
| 952 |
|
|
|0 0
|1 0
|4 5
|6 659_100000000000000_S669I
|7 0
|8 GENER
|9 115785
|a 11303
|b 11303
|d 2005-10-26
|i 144260
|l 0
|o 659.1 S669i
|p 119303003204
|r 2026-01-05 15:40:15
|t Ej. 1
|w 2026-01-05
|y BOOK
|z Calle 52 No 13-65, Bogotá
|
| 952 |
|
|
|0 0
|1 0
|4 5
|6 659_100000000000000_S669I
|7 0
|8 GENER
|9 115786
|a 11303
|b 11303
|d 2005-10-26
|l 0
|o 659.1 S669i
|p 119303003205
|r 2026-01-05 15:40:15
|t Ej. 2
|w 2026-01-05
|y BOOK
|z Calle 52 No 13-65, Bogotá
|
| 952 |
|
|
|0 0
|1 0
|4 4
|6 659_100000000000000_S669I
|7 0
|8 GENER
|9 115787
|a 25511
|b 25511
|d 2013-11-18
|l 0
|o 659.1 S669i
|p 18582-50
|r 2026-01-05 15:40:15
|t Ej. 1
|w 2026-01-05
|y BOOK
|z Cra 10 # 30-04 B. Girardot
|
| 952 |
|
|
|0 0
|1 0
|4 4
|6 659_100000000000000_S211I
|7 0
|8 GENER
|9 115788
|a 44222
|b 44222
|d 2011-11-22
|i 199337
|l 0
|o 659.1 S211i
|p 449222000436
|r 2026-01-05 15:40:15
|t Ej. 1
|w 2026-01-05
|y BOOK
|z Calle 21 esquina Av. Aeropuerto, Riohacha
|
| 999 |
|
|
|c 22564
|d 22564
|
| 942 |
|
|
|6 659_100000000000000__S669I
|
