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|a Beltrán y Cruces, Raúl Ernesto
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|a Publicidad en medios impresos.
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|a 2a. edición
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|a México :
|b Editorial Trillas,
|c 1989.
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| 300 |
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|a 170 páginas :
|b ilustraciones ;
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|a Incluye índice analítico
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|a Las formas de comunicación impresa-- Prensa-- Las revistas-- Los medios impresos no encuadernados-- Anuncios en transportes públicos-- Artículos promocionales-- La reproducción del original-- Consideraciones mercadológicas y mercadotécnicas-- Conclusiones.
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