El arte de escribir publicidad : conversaciones con William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves.
Saved in:
| Main Author: | |
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| Format: | Book |
| Language: | Spanish English |
| Published: |
México :
McGraw-Hill,
1992.
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| Subjects: | |
| Notas Contenido: |
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MARC
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| 082 | 0 | 4 | |a 659.11 |b H635a |2 23 |
| 100 | 1 | |a Higgins, Dennis | |
| 245 | 1 | 3 | |a El arte de escribir publicidad : |b conversaciones con William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves. |
| 260 | |a México : |b McGraw-Hill, |c 1992. | ||
| 300 | |a 139 páginas : |b ilustraciones ; |c 22 cm. | ||
| 505 | 2 | |a William Bernbach-- Leo Burnett -- George Gribbin -- David Ogilvy -- Rosser Reeves. | |
| 600 | 1 | 4 | |a Bernbach, William |x Entrevistas |
| 600 | 1 | 4 | |a Burnett, Leo |x Entrevistas |
| 600 | 1 | 4 | |a Gribbin, George |x Entrevistas |
| 600 | 1 | 4 | |a Ogilvy, David |x Entrevistas |
| 600 | 1 | 4 | |a Reeves, Rosser |x Entrevistas |
| 650 | 1 | 7 | |a Publicidad |2 Armarc |
| 650 | 1 | 7 | |a Aptitud creadora en publicidad |2 Armarc |
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