La selección de medios publicitarios.
La publicidad: Qué es y qué realiza-- Medios publicitarios: A dónde van los dólares-- Publicidad por medio de correo directo y publicidad directa-- Publicaciones de negocios-- Revistas del consumidor-- Periódicos-- Anuncios en el directorio-- La radio y la televisión-- Otros tipos de publicación-- A...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Spanish |
| Published: |
México :
Diana,
1984.
|
| Subjects: |
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