El consumidor frente a la publicidad.
Contiene: I. Génesis de la publicidad y su delimitación conceptual. II. Publicidad y economía. III. Publicidad y consumo. IV. El jvónen como primer consumidor. V. Opciones de nuestra publicidad y nuevas vías para su desarrollo
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Spanish |
| Published: |
Zaragoza :
Distresa,
1982.
|
| Edition: | 2 |
| Subjects: |
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