Identidad corporativa /
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Spanish |
| Published: |
México :
Editorial Trillas :
1993.
Sigma, |
| Subjects: | |
| Notas Contenido: |
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MARC
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| 100 | 1 | |a Costa, Joan | |
| 245 | 1 | 0 | |a Identidad corporativa / |c Joan Costa. |
| 260 | |a México : |b Editorial Trillas : |b Sigma, |c 1993. | ||
| 300 | |a 125 páginas : |b ilustraciones ; |c 23 cm. | ||
| 500 | |a Incluye índice analítico y glosario | ||
| 504 | |a incluye referencia bibliográfica | ||
| 505 | 0 | |a Aproximación al génesis de la imagen de empresa -- Qué es la identidad corporativa -- Como se elabora un programa de identidad -- Técnicas de comunicación verbal -- Conceptos y técnicas de identidad visual -- Implantación y control de la nueva identidad. | |
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| 650 | 2 | 7 | |a Mercadeo |2 Armarc |
| 650 | 2 | 7 | |a Administración |2 Armarc |
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