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|a Psicología de la publicidad y de la venta /
|c Alfonso Durán Pich.
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|a Barcelona :
|b CEAC,
|c c1982.
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| 300 |
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|a 296 páginas :
|b ilustraciones ;
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|a Incluye referencias bibliográficas
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|a Psicología de la publicidad -- Psicología de de la venta -- Psicología del consumo -- Técnicas de investigación
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