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|a Fischer Rossi, Konrad
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|a Casos latinoamericanos sobre la moderna gerencia de ventas en el contexto del mercadeo /
|c Konrad Fischer Rossi.
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|a Moderna gerencia de ventas
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|a México :
|b Limusa,
|c 1983.
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|a 463 páginas :
|b ilustraciones ;
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|a El método de casos -- Administración de ventas -- Dirección de ventas -- Las ventas y la estrategia integral de mercadotecnica
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|z América Latina
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