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|a Investigación de mercados :
|b enfoques, sistemas, información, procesos y proyectos /
|c Maurice Eyssautier de la Mora.
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|a México, D.F. :
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|a 215 páginas :
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|a Enfoques para dirección comercial, sistemas de mercadotecnia y de información -- Elementos básicos de investigación de mercados -- Organización y proceso metodológico de investigación de mercados -- Investigaciones cuantitativa, cualitativa y sus métodos -- Métodos, técnicas y actividades de investigación -- El proyecto de investigación de mercados
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