La gerencia de mercadotecnia.
Contiene: Parte Uno: Dnónde nos encontramos ahora?. 1. Mercadotecnia en un mundo cambiante. 2. Cambios de distribución y del mercado. 3. Auditoría de mercadeo-1. 4. Auditoría de mercadeo-2. Parte dos: Hacia dnónde queremos ir?. 5. Decidir la dirección corporativa en mercadotecnia. Parte tres: Como l...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Spanish |
| Published: |
México :
Ventura Ediciones,
1992.
|
| Subjects: |
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