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|a Cordero Ramírez, Javier
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|a Breve curso de marketing para mercado abierto. /
|c Javier Cordero Ramírez.
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|a México, D.F :
|b Trillas,
|c 1993.
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| 300 |
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|a 116 páginas :
|b ilustraciones ;
|c 23 cm.
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|a Incluye referencias bibliográficas e índice analítico
|
| 505 |
2 |
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|a Conceptualización de marketing -- La investigación en el marketing -- Conducta del consumidor -- La distribución física -- Sistemas de canales de distribución -- Sistemas de precios -- La comunicación como subsitema del marketing.
|
| 650 |
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|a Mercadeo
|2 Armarc
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| 650 |
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|a Mercadeo
|x Investigaciones
|2 Armarc
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| 650 |
2 |
7 |
|a Canales de comercialización
|2 Armarc
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| 650 |
2 |
7 |
|a Comportamiento del consumidor
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