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|a Acerenza, Miguel Ángel
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|a Marketing internacional :
|b un enfoque metodológico hacia la exportación /
|c Miguel Ángel Acerenza.
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|a México :
|b Editorial Trillas,
|c c1990.
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|a 222 páginas :
|b ilustraciones ;
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|a Incluye referencias bibliográficas e índice analítico
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|a Introducción al marketing: esquema conceptual -- Particularidades del marketing internacional -- Decisiones de marketing en el comercio internacional -- Selección de mercados internacionales -- Adecuación del producto al mercado considerado -- Selección de los métodos de exportación y de los canales de distribución -- Definición del programa de promoción -- Desarrollo de la organización de marketing.
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