Mercadotecnia : conceptos y prácticas modernas /
Mercadotecnia: su entorno y administración -- Entendiendo y seleccionando los mercados meta -- Producto -- Precio -- Implantación, control y extensión del mercado.
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , , |
| Format: | Book |
| Language: |
Spanish English |
| Published: |
México :
Prentice-Hall Hispanoamericana,
1991.
|
| Edition: | Tercera edición |
| Subjects: |
MARC
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| 245 | 1 | 0 | |a Mercadotecnia : |b conceptos y prácticas modernas / |c William F. Schoell, Joseph P. Guiltinan ; traducción Leonora Catalina Sánchez Fonseca ; revisión técnica Cleotilde Hernández Garnica. |
| 250 | |a Tercera edición | ||
| 260 | |a México : |b Prentice-Hall Hispanoamericana, |c 1991. | ||
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