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Marketing. : Un nuevo enfoque.

Contiene: Primera parte: Actuación y entorno: las personas, los productos y el marketing. 1. Como solemos comprar nosotros. 2. Como compran las empresas. 3. Como se inicia la actividad de marketing. 4. La bsqueda de mercados concretos. Segunda parte: La estructura de marketing. 5. qué es un producto...

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Bibliographic Details
Main Author:	MAXWELL, Robert G. I.
Format:	Book
Language:	Spanish
Published:	Bilbao : Deustos, 1990.
Subjects:	MARKETING PRODUCTOS PSICOLOGIA DEL COMPRADOR CONSUMIDORES POLITICA EMPRESARIAL CONSUMIDOR

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