Teoría y aplicaciones del marketing.
Contiene: Capítulo primero: El marketing. Capítulo segundo: La estrategia del marketing. Capítulo tercero: Organización del marketing. Primera parte. Determinantes del marketing. Capítulo cuarto: El consumidor. Capítulo quinto: Erce: las cuatro grandes políticas de marketing. Capítulo quince: Políti...
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | Spanish |
| Published: |
Bilbao :
Deusto,
1990.
|
| Edition: | 3 |
| Subjects: |
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