El comportamiento del consumidor en la estrategia de marketing /
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: |
Spanish English |
| Published: |
Madrid :
Díaz de Santos,
1993.
|
| Subjects: | |
| Notas Contenido: |
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| 100 | 1 | |a Howard, John A. | |
| 245 | 1 | 3 | |a El comportamiento del consumidor en la estrategia de marketing / |c John A. Howard. |
| 260 | |a Madrid : |b Díaz de Santos, |c 1993. | ||
| 300 | |a 508 páginas : |b ilustraciones ; |c 22 cm. | ||
| 500 | |a Incluye glosario e índices de autores y de materias | ||
| 505 | 0 | |a Estudio del comportamiento del consumidor -- Fundamentos psicológicos del modelo de decisión del consumidor - - Aplicación - Entorno Socio-cultura -- -- Extensión al modelo de decisión del consumidor -- | |
| 534 | |a Copnsumer behavior in marketing strategy | ||
| 650 | 1 | 7 | |a Comportamiento del consumidor |2 Armarc |
| 650 | 1 | 7 | |a Preferencias de los consumidores |2 Armarc |
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