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|a Soriano Soriano, Claudio L.
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|a Instrumentos de análisis del márketing estratégico. /
|c Claudio L. Soriano Soriano.
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|a Madrid :
|b Ediciones Díaz de Santos,
|c 1990.
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| 300 |
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|a xviii, 163 páginas :
|b ilustraciones ;
|c 24 cm.
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|a El mercado -- La empresa y su competencia -- análisis globales -- El producto -- Estrategias -- Productos nuevos -- Publicidad
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|a Análisis de mercadeo
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|a Competencia económica
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