Marketing en las empresas de servicios : compita mediante la calidad /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | Spanish English |
| Published: |
Bogotá :
Editorial Norma,
c1993.
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| Subjects: | |
| Notas Contenido: |
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MARC
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| 100 | 1 | |a Berry, Leonard L., |d 1942- |e autor | |
| 245 | 1 | 0 | |a Marketing en las empresas de servicios : |b compita mediante la calidad / |c Leonard L. Berry, A. Parasuraman, traducción Jorge Cárdenas Nannetti. |
| 260 | |a Bogotá : |b Editorial Norma, |c c1993. | ||
| 300 | |a xi, 271 páginas : |b ilustraciones ; |c 22 cm. | ||
| 336 | |a texto |2 rdacontent | ||
| 337 | |a sin mediación |2 rdamedia | ||
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| 505 | 0 | |a Un marco integral para el marketing en las empresas de servicios -- La calidad: base del marketing de servicios -- Crear una organización de marketing de servicios -- Maximizar el potencial del marketing de servicios -- Asomarse al futuro | |
| 650 | 1 | 7 | |a Mercadeo de servicios |2 Armarc 2.0 |
| 700 | 1 | |a Parasuraman, A. |e autor | |
| 700 | 1 | |a Cárdenas Nannetti, Jorge, |d 1906-2008 |e traductor | |
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