Globalización : estrategias para obtener una ventaja competitiva internacional /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | Spanish English |
| Published: |
Bogotá :
Editorial Norma,
1994.
|
| Subjects: | |
| Notas Contenido: |
|
MARC
| LEADER | 00000nam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | 000018860 | ||
| 003 | CO-BoSNA | ||
| 005 | 20260105154108.0 | ||
| 008 | 990301t1994^^^^ck^^^^^fr^^^^^000^0^spa^d | ||
| 020 | |a 9580425744 | ||
| 040 | |a CO-BoSNA |b spa | ||
| 041 | 0 | |a spa |h eng | |
| 082 | 1 | |a 658.8 |b Y519g |2 23 | |
| 100 | 1 | |a Yip, George S. | |
| 245 | 1 | 0 | |a Globalización : |b estrategias para obtener una ventaja competitiva internacional / |c Goerge S. Yip ; traducción Jorge Cárdenas Nannetti. |
| 260 | |a Bogotá : |b Editorial Norma, |c 1994. | ||
| 300 | |a xix, 331 páginas ; |c 23 cm. | ||
| 505 | 2 | |a Qué es estrategia global -- Diagnóstico de potencial de globalización industrial -- La participación en el mercado global -- Diseño de productos y servicios globales -- Localización global de las actividades -- Creación de un marketing global -- Medidas competitivas globales -- Cómo crear la organización global -- Medición de los impulsores de la industria y las palancas estratégicas -- Cómo analizar una estrategia global | |
| 534 | |t Total Global Strategy | ||
| 650 | 1 | 7 | |a globalizacion |
| 650 | 1 | 7 | |a Mercadeo |2 Armarc |
| 650 | 2 | 7 | |a Administración de empresas |2 Armarc |
| 650 | 2 | 7 | |a Desarrollo económico |2 Armarc |
| 650 | 2 | 7 | |a Política económica |2 Armarc |
| 650 | 2 | 7 | |a Competencia económica |2 Armarc |
| 700 | 1 | |a Cárdenas Nannetti, Jorge, |e traductor | |
| 952 | |0 0 |1 0 |4 5 |6 658_800000000000000_Y519G |7 0 |8 GENER |9 117838 |a 05067 |b 05067 |d 2012-06-19 |i 197142 |l 0 |o 658.8 Y519g |p 056067019409 |r 2026-01-05 15:41:08 |t Ej. 2 |w 2026-01-05 |y BOOK |z Calle 51 No. 57-70 Torre sur, Medellín | ||
| 952 | |0 0 |1 0 |4 5 |6 658_800000000000000_Y519G |7 0 |8 GENER |9 117839 |a 05067 |b 05067 |d 2010-08-19 |l 0 |o 658.8 Y519g |p 056067018784 |r 2026-01-05 15:41:08 |t Ej. 1 |w 2026-01-05 |y BOOK |z Calle 51 No. 57-70 Torre sur, Medellín | ||
| 952 | |0 0 |1 0 |4 5 |6 658_800000000000000_Y519G |7 0 |8 GENER |9 117840 |a 05101 |b 05101 |d 2015-02-04 |l 0 |o 658.8 Y519g |p 059101010529 |r 2026-01-05 15:41:08 |t Ej. 1 |w 2026-01-05 |y BOOK | ||
| 952 | |0 0 |1 0 |4 6 |6 658_800000000000000_Y519G |7 0 |8 GENER |9 117841 |a 05503 |b 05503 |d 2010-05-13 |l 0 |o 658.8 Y519g |p 059503001796 |r 2026-01-05 15:41:08 |t Ej. 1 |w 2026-01-05 |y BOOK |z Cra 48 No. 49-62, Sede Comercio (Rionegro - Antioquia) | ||
| 952 | |0 0 |1 0 |4 4 |6 658_800000000000000_Y51G |7 0 |8 GENER |9 117842 |a 08302 |b 08302 |d 2007-07-11 |l 0 |o 658.8 Y51g |p 089082013289 |r 2026-01-05 15:41:08 |t Ej. 1 |w 2026-01-05 |y BOOK |z Cra. 43 No. 42-40, Piso 10, Barranquilla | ||
| 952 | |0 0 |1 0 |4 2 |6 658_800000000000000_Y519 |7 0 |8 GENER |9 117843 |a 11211 |b 11211 |d 2006-02-03 |l 0 |o 658.8 Y519 |p 119211012556 |r 2026-01-05 15:41:08 |t Ej. 1 |w 2026-01-05 |y BOOK |z Calle 15 No. 31-42, Bogotá | ||
| 952 | |0 0 |1 0 |4 4 |6 658_800000000000000_Y519 |7 0 |8 GENER |9 117844 |a 11211 |b 11211 |d 2006-02-03 |l 0 |o 658.8 Y519 |p 119211012560 |r 2026-01-05 15:41:08 |t Ej. 3 |w 2026-01-05 |y BOOK |z Calle 15 No. 31-42, Bogotá | ||
| 952 | |0 0 |1 0 |4 4 |6 658_800000000000000_Y519 |7 0 |8 GENER |9 117845 |a 11211 |b 11211 |d 2006-02-03 |l 0 |o 658.8 Y519 |p 119211012558 |r 2026-01-05 15:41:08 |t Ej. 2 |w 2026-01-05 |y BOOK |z Calle 15 No. 31-42, Bogotá | ||
| 952 | |0 0 |1 0 |4 5 |6 658_800000000000000_Y51G |7 0 |8 GENER |9 117846 |a 11303 |b 11303 |d 2005-10-22 |i 137549 |l 0 |o 658.8 Y51g |p 119303001825 |r 2026-01-05 15:41:08 |t Ej. 3 |w 2026-01-05 |y BOOK |z Calle 52 No 13-65, Bogotá | ||
| 952 | |0 0 |1 0 |4 5 |6 658_800000000000000_Y51G |7 0 |8 GENER |9 117847 |a 11303 |b 11303 |d 2005-10-22 |i 137549 |l 0 |o 658.8 Y51g |p 119303001824 |r 2026-01-05 15:41:08 |t Ej. 2 |w 2026-01-05 |y BOOK |z Calle 52 No 13-65, Bogotá | ||
| 952 | |0 0 |1 0 |4 5 |6 658_800000000000000_Y51G |7 0 |8 GENER |9 117848 |a 11303 |b 11303 |d 2005-10-22 |i 137549 |l 0 |o 658.8 Y51g |p 119303001823 |r 2026-01-05 15:41:08 |t Ej. 1 |w 2026-01-05 |y BOOK |z Calle 52 No 13-65, Bogotá | ||
| 952 | |0 0 |1 0 |4 5 |6 658_800000000000000_Y519G |7 0 |8 GENER |9 117849 |a 17219 |b 17219 |d 2009-07-24 |l 0 |o 658.8 Y519g |p 17606809715 |r 2026-01-05 15:41:08 |t Ej. 1 |w 2026-01-05 |y BOOK |z Km. 10 Vía al Magdalena, Manizales | ||
| 952 | |0 0 |1 0 |4 5 |6 658_800000000000000_Y519G |7 0 |8 GENER |9 117850 |a 47529 |b 47529 |d 2009-12-03 |l 0 |o 658.8 Y519g |p 479529002734 |r 2026-01-05 15:41:08 |t Ej. 1 |w 2026-01-05 |y BOOK |z Av. Ferrocarril 27-97, Santa Marta | ||
| 952 | |0 0 |1 0 |4 4 |6 658_800000000000000_Y519G |7 0 |8 GENER |9 117851 |a 54537 |b 54537 |d 2010-09-17 |l 0 |o 658.8 Y519g |p 549537001893 |r 2026-01-05 15:41:08 |t Ej.1 |w 2026-01-05 |y BOOK |z Calle 2N Avenidas 4 y 5 Pescadero, Cúcuta | ||
| 952 | |0 0 |1 0 |4 3 |6 658_800000000000000_Y519G |7 0 |8 GENER |9 117852 |a 63538 |b 63538 |d 2008-07-09 |i 206576 |l 0 |o 658.8 Y519g |p 635380000096 |r 2026-01-05 15:41:08 |t Ej. 1 |w 2026-01-05 |y BOOK |z Cra. 18 No. 7-58, Armenia | ||
| 952 | |0 0 |1 0 |4 4 |6 658_800000000000000_Y519G |7 0 |8 GENER |9 117853 |a 68309 |b 68309 |d 2005-12-18 |l 0 |o 658.8 Y519g |p 686309001995 |r 2026-01-05 15:41:08 |t Ej. 1 |w 2026-01-05 |y BOOK |z Cra. 27 No. 15-07, Bucaramanga | ||
| 999 | |c 22842 |d 22842 | ||
| 942 | |6 658_800000000000000__Y519G | ||