Investigación de mercados /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: |
Spanish English |
| Published: |
Bogotá :
Norma,
1997.
|
| Edition: | 2a. edición |
| Subjects: | |
| Notas Contenido: |
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MARC
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| 041 | 1 | |a spa |h eng | |
| 082 | 0 | 4 | |a 658.83 |b P826i |2 23 |
| 100 | 1 | |a Pope, Jeffrey L. | |
| 245 | 1 | 0 | |a Investigación de mercados / |c Jeffrey L. Pope; versión en español Franklin Maiguashca G. |
| 250 | |a 2a. edición | ||
| 260 | |a Bogotá : |b Norma, |c 1997. | ||
| 300 | |a ix, 348 páginas : |b ilustraciones ; |c 18 cm. | ||
| 500 | |a Incluye glosario e índice | ||
| 505 | 0 | |a El papel de la investigación en los negocios -- Selección del método de la entrevista -- Paso a paso a lo largo de un proyecto de investigación -- Solución de problemas específicos de mercadeo -- Herramientas para la investigación | |
| 534 | |t Practical marketing research | ||
| 650 | 1 | 7 | |a Mercadeo |x Investigaciones |2 Armarc |
| 650 | 1 | 7 | |a Mercadeo |x Administración |2 Armarc |
| 650 | 1 | 7 | |a Análisis de mercadeo |2 Armarc |
| 700 | 1 | |a Maiguashca G., Franklin, |e traductor | |
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