Investigación de mercados /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: |
Spanish English |
| Published: |
México :
McGraw-Hill Interamericana,
1993.
|
| Edition: | 2a. edición |
| Subjects: | |
| Notas Contenido: |
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| 041 | 1 | |a spa |h eng | |
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| 100 | 1 | |a Aaker, David A. | |
| 245 | 1 | 0 | |a Investigación de mercados / |c David A. Aaker, George S. Day ; traducción Jaime Gómez Mont. |
| 250 | |a 2a. edición | ||
| 260 | |a México : |b McGraw-Hill Interamericana, |c 1993. | ||
| 300 | |a xvi, 715 páginas : |b ilustraciones ; |c 24 cm. | ||
| 500 | |a Incluye glosario e índice | ||
| 505 | 2 | |a El proceso de la investigación de mercados -- Recolección de datos -- Análisis de información -- Temas especiales en análisis de datos -- Aplicaciones | |
| 534 | |t Marketing research | ||
| 650 | 1 | 7 | |a Análisis de mercadeo |2 Armarc |
| 650 | 1 | 7 | |a Mercadeo |2 Armarc |
| 650 | 1 | 7 | |a Publicidad |2 Armarc |
| 650 | 1 | 7 | |a Administración de ventas |2 Armarc |
| 650 | 1 | 7 | |a Mercadeo |x Investigaciones |2 Armarc |
| 650 | 1 | 7 | |a Productos nuevos |2 Armarc |
| 700 | 1 | |a Day, George S. | |
| 700 | 1 | |a Gómez Mont, Jaime |e traductor | |
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