|
|
|
|
| LEADER |
00000nam a2200000 a 4500 |
| 001 |
000018876 |
| 003 |
CO-BoSNA |
| 005 |
20260105154110.0 |
| 008 |
990302t1976^^^^xxua^^^fr^^^^^000^0^spa^d |
| 020 |
|
|
|a 013344986
|
| 040 |
|
|
|a CO-BoSNA
|b spa
|
| 041 |
0 |
|
|a spa
|
| 043 |
|
|
|a n-us---
|
| 082 |
0 |
4 |
|a 658.8
|b C972f
|2 22
|
| 100 |
1 |
|
|a Cundiff, Edward W.
|
| 245 |
1 |
0 |
|a Fundamentos de mercadeo moderno /
|c Edward W. Cundiff, Richard R. Still, Norman A. P. Govoni ; traducción de Jorge Cardenas Nannetti.
|
| 260 |
|
|
|a New Jersey :
|b Prentice- Hall,
|c c1976.
|
| 300 |
|
|
|a 455 páginas :
|b ilustraciones ;
|c 23 cm.
|
| 500 |
|
|
|a Incluye índice de autores
|
| 505 |
2 |
|
|a El mercadeo y el ambiente de los negocios -- Definición de mercadeo -- Conducta del comprador -- El proceso de mercadeo -- La organización para el mercadeo -- Información de mercadeo -- Sistemas de información de mercadeo -- Investigación de mercadeo -- Productos -- Características de mercadeo -- Estrategias productos mercado -- La distribución -- Canales de mercadeo -- La estrategia promocional -- La venta personal -- La publicidad -- La promoción -- la estrategia y el procedimiento de fijación de precios -- Los precios. -- La estrategia global de mercadeo
|
| 534 |
|
|
|t Fundamentals of modern marketing
|
| 650 |
1 |
7 |
|a Mercadeo
|2 Armarc
|
| 700 |
1 |
|
|a Still, Richard Ralph
|
| 700 |
1 |
|
|a Govoni, Norman A. P.
|
| 700 |
1 |
|
|a Cárdenas Nannetti, Jorge
|d 1906-
|e traductor
|
| 952 |
|
|
|0 0
|1 0
|4 5
|6 658_800000000000000_C972F
|7 0
|8 GENER
|9 117951
|a 11303
|b 11303
|d 2005-10-24
|i 190428
|l 0
|o 658.8 C972f
|p 119303002180
|r 2026-01-05 15:41:10
|t Ej. 1
|w 2026-01-05
|y BOOK
|z Calle 52 No 13-65, Bogotá
|
| 952 |
|
|
|0 0
|1 0
|4 5
|6 658_800000000000000_C972F
|7 0
|8 GENER
|9 117952
|a 11303
|b 11303
|d 2005-10-24
|i 190428
|l 0
|o 658.8 C972f
|p 119303002182
|r 2026-01-05 15:41:10
|t Ej. 2
|w 2026-01-05
|y BOOK
|z Calle 52 No 13-65, Bogotá
|
| 952 |
|
|
|0 0
|1 0
|4 5
|6 658_800000000000000_C972F
|7 0
|8 GENER
|9 117953
|a 11303
|b 11303
|d 2005-10-24
|i 190428
|l 0
|o 658.8 C972f
|p 119303002183
|r 2026-01-05 15:41:10
|t Ej. 3
|w 2026-01-05
|y BOOK
|z Calle 52 No 13-65, Bogotá
|
| 952 |
|
|
|0 0
|1 0
|4 11
|6 658_800000000000000_C972F
|7 0
|8 GENER
|9 117954
|a 11404
|b 11404
|d 2007-11-13
|l 0
|o 658.8 C972f
|p 119303029477
|r 2026-01-05 15:41:10
|t Ej. 6
|w 2026-01-05
|y BOOK
|z Av. Caracas No. 13-65, Bogotá
|
| 952 |
|
|
|0 0
|1 0
|4 11
|6 658_800000000000000_C972F
|7 0
|8 GENER
|9 117955
|a 11404
|b 11404
|d 2006-09-18
|l 0
|o 658.8 C972f
|p 119303029474
|r 2026-01-05 15:41:10
|t Ej. 1
|w 2026-01-05
|y BOOK
|z Av. Caracas No. 13-65, Bogotá
|
| 952 |
|
|
|0 0
|1 0
|4 11
|6 658_800000000000000_C972F
|7 0
|8 GENER
|9 117956
|a 11404
|b 11404
|d 2006-09-18
|l 0
|o 658.8 C972f
|p 119303029475
|r 2026-01-05 15:41:10
|t Ej. 2
|w 2026-01-05
|y BOOK
|z Av. Caracas No. 13-65, Bogotá
|
| 952 |
|
|
|0 0
|1 0
|4 11
|6 658_800000000000000_C972F
|7 0
|8 GENER
|9 117957
|a 11404
|b 11404
|d 2006-09-18
|l 0
|o 658.8 C972f
|p 119303029476
|r 2026-01-05 15:41:10
|t Ej. 3
|w 2026-01-05
|y BOOK
|z Av. Caracas No. 13-65, Bogotá
|
| 952 |
|
|
|0 0
|1 0
|4 11
|6 658_800000000000000_C972F
|7 0
|8 GENER
|9 117958
|a 11404
|b 11404
|d 2007-11-13
|l 0
|o 658.8 C972f
|p 119303029478
|r 2026-01-05 15:41:11
|t Ej. 5
|w 2026-01-05
|y BOOK
|z Av. Caracas No. 13-65, Bogotá
|
| 952 |
|
|
|0 0
|1 0
|4 11
|6 658_800000000000000_C972F
|7 0
|8 GENER
|9 117959
|a 11404
|b 11404
|d 2007-11-13
|l 0
|o 658.8 C972f
|p 119303029479
|r 2026-01-05 15:41:11
|t Ej. 4
|w 2026-01-05
|y BOOK
|z Av. Caracas No. 13-65, Bogotá
|
| 952 |
|
|
|0 0
|1 0
|4 4
|6 658_800000000000000_C972F
|7 0
|8 GENER
|9 117960
|a 11508
|b 11508
|d 2006-10-04
|i 129917
|l 0
|o 658.8 C972f
|p 119508000876
|r 2026-01-05 15:41:11
|t Ej. 1
|w 2026-01-05
|y BOOK
|z Transversal 78J No. 41D-15 sur, Bogotá
|
| 952 |
|
|
|0 0
|1 0
|4 5
|6 658_800000000000000_C972F
|7 0
|8 GENER
|9 117961
|a 19221
|b 19221
|d 2010-11-23
|i 193138
|l 0
|o 658.8 C972f
|p 199221000107
|r 2026-01-05 15:41:11
|t Ej. 1
|w 2026-01-05
|y BOOK
|z Cra. 9 No. 71N-60, Popayán
|
| 952 |
|
|
|0 0
|1 0
|4 4
|6 658_800000000000000_C972F
|7 0
|8 GENER
|9 117962
|a 47529
|b 47529
|d 2010-02-11
|l 0
|o 658.8 C972f
|p 479529003036
|r 2026-01-05 15:41:11
|t Ej. 1
|w 2026-01-05
|y BOOK
|z Av. Ferrocarril 27-97, Santa Marta
|
| 952 |
|
|
|0 0
|1 0
|4 4
|6 658_800000000000000_C972F
|7 0
|8 GENER
|9 117963
|a 66067
|b 66067
|d 2008-07-02
|l 0
|o 658.8 C972f
|p 666067016326
|r 2026-01-05 15:41:11
|t Ej. 1
|w 2026-01-05
|y BOOK
|z Cra. 8 No. 26-79, Pereira
|
| 952 |
|
|
|0 0
|1 0
|4 4
|6 658_800000000000000_C972F
|7 0
|8 GENER
|9 117964
|a 68309
|b 68309
|d 2005-12-19
|l 0
|o 658.8 C972f
|p 686309003754
|r 2026-01-05 15:41:11
|t Ej. 1
|w 2026-01-05
|y BOOK
|z Cra. 27 No. 15-07, Bucaramanga
|
| 952 |
|
|
|0 0
|1 0
|4 4
|6 658_800000000000000_C972F
|7 0
|8 GENER
|9 117965
|a 73310
|b 73310
|d 2010-11-12
|l 0
|o 658.8 C972f
|p 733100002643
|r 2026-01-05 15:41:11
|t Ej.1
|w 2026-01-05
|y BOOK
|z Transv. 1 No. 42-44, Ibagué
|
| 952 |
|
|
|0 0
|1 0
|4 11
|6 658_800000000000000_C972F
|7 0
|8 GENER
|9 117966
|a 76067
|b 76067
|d 2005-11-16
|l 0
|o 658.8 C972f
|p 766702008324
|r 2026-01-05 15:41:11
|t Ej. 1
|w 2026-01-05
|y BOOK
|z Calle 52 No. 2 Bis-15, Cali
|
| 952 |
|
|
|0 0
|1 0
|4 4
|6 658_800000000000000_C972F
|7 0
|8 GENER
|9 117967
|a 76126
|b 76126
|d 2011-09-16
|l 0
|o 658.8 C972f
|p 761260003775
|r 2026-01-05 15:41:11
|t Ej. 1
|w 2026-01-05
|y BOOK
|z Km. 5 Avenida Simón Bolivar, Buenaventura
|
| 999 |
|
|
|c 22858
|d 22858
|
| 942 |
|
|
|6 658_800000000000000__C972F
|
