La gerencia de marca /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | Spanish English |
| Published: |
México :
Diana,
1976.
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| Subjects: | |
| Notas Contenido: |
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MARC
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| 041 | 1 | |a spa |h eng | |
| 082 | 0 | 4 | |a 658.827 |b D671G |2 23 |
| 100 | 1 | |a Dominguez, George S. | |
| 245 | 1 | 3 | |a La gerencia de marca / |c George S. Domínguez ; Traducción José Meza Nieto. |
| 260 | |a México : |b Diana, |c 1976. | ||
| 300 | |a 408 páginas : |b ilustraciones ; |c 22 cm. | ||
| 500 | |a Incluye referencias bibliográficas e índice | ||
| 505 | 0 | |a Teoría y práctica-- Implantación-- Los productos en la vida corporativa -- Relaciones -- Planeación-- El futuro | |
| 534 | |t Product Management | ||
| 650 | 1 | 7 | |a Administración de productos |2 Armarc |
| 650 | 1 | 7 | |a Mercancías |2 Armarc |
| 650 | 1 | 7 | |a Mercadeo |2 Armarc |
| 650 | 1 | 7 | |a Marcas de empresas |2 Armarc |
| 700 | 1 | |a Meza Nieto, José, |e traductor | |
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