Investigación de mercados : administración y métodos /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: |
Spanish English |
| Published: |
México :
Trillas,
1981.
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| Subjects: | |
| Notas Contenido: |
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MARC
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| 100 | 1 | |a Wentz, Walter B. | |
| 245 | 1 | 0 | |a Investigación de mercados : |b administración y métodos / |c Walter B. Wentz ; traducción Carlos Villegas. |
| 260 | |a México : |b Trillas, |c 1981. | ||
| 300 | |a 576 páginas ; |c 23 cm. | ||
| 534 | |t Marketing research: management and methods | ||
| 500 | |a Incluye índice | ||
| 505 | 0 | |a Investigación de mercados-- La adquisición de datos y la administración -- Muestreo -- Análisis del comportamiento del consumidor -- Predicción y pronóstico -- La simulación | |
| 650 | 7 | |a Análisis de mercadeo |2 LEMB | |
| 650 | 1 | 7 | |a Mercadeo |x Investigaciones |2 LEMB |
| 700 | 1 | |a VILLEGAS, Carlos, |e traductor | |
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