Investigación de mercados : un enfoque aplicado /
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| Main Author: | |
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| Other Authors: | , , , |
| Format: | Book |
| Language: | Spanish English |
| Published: |
Bogotá :
McGraw-Hill Interamericana,
©1993.
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| Edition: | 4a edición |
| Subjects: | |
| Notas Contenido: |
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MARC
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| 041 | 1 | |a spa |h eng | |
| 082 | 0 | 4 | |a 658.83 |b K557i |2 23 |
| 100 | 1 | |a Kinnear, Thomas C., |d 1943- | |
| 245 | 1 | 0 | |a Investigación de mercados : |b un enfoque aplicado / |c Thomas C. Kinnear, James R. Taylor ; traducción Gloria Elizabeth Rosas Lopetegui, Marco Antonio Tiznado Santana ; revisión técnica Juan Gonzalo Londoño. |
| 250 | |a 4a edición | ||
| 260 | |a Bogotá : |b McGraw-Hill Interamericana, |c ©1993. | ||
| 300 | |a xix, 812 páginas : |b ilustraciones ; |c 26 cm. | ||
| 500 | |a Incluye índice temático y glosario | ||
| 505 | 0 | |a Introducción a la investigación de mercados en la toma de decisiones de mercadeo -- Determinar el diseño de la investigación y las fuentes de datos -- Desarrollo del procedimiento de recolección de datos -- Plan de muestreo y recolección de datos -- Análisis de datos e informe lo los hallazgos de la investigación -- Aplicaciones -- Lista condensada de números aleatorios -- Alfabeto griego | |
| 534 | |p Título original: |a Marketing research |b 4th ed. | ||
| 650 | 1 | 7 | |a Mercadeo |x Investigaciones |2 Armarc |
| 650 | 2 | 7 | |a Análisis de mercadeo |2 Armarc |
| 650 | 2 | 7 | |a Estadística matemática |2 Armarc |
| 700 | 1 | |a Taylort James Ronald, |d 1938- | |
| 700 | 1 | |a Rosas Lopetegui, Gloria Elizabeth, |e traductor | |
| 700 | 1 | |a Tiznado Santana, Marco Antonio, |e traductor | |
| 700 | 1 | |a Gonzalo Londoño, Juan, |e revisor | |
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