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Fundamentos de mercadotecnia : textos y casos /

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Bibliographic Details
Main Author:	Lipson, Harry A.
Other Authors:	Darling, John R., Ojeda González, Gonzalo (traductor), Sánchez Bretherton, Irma (revisora)
Format:	Book
Language:	Spanish English
Published:	México : Editorial Limusa, 1979.
Subjects:	Mercadeo > Investigaciones Comportamiento del consumidor Análisis de mercadeo
Notas Contenido:	La mercadotecnia y la administración de mercadotecnia Análisis e investigación de mercados Los mercados y el comportamiento del mercado La oferta del mercado Desarrollo de las operaciones de mercadotecnia

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