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|a La investigación de mercadeo a su alcance /
|c Jairo Tapias.
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|a Serie de conocimientos Prácticos
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|a La adminitración en la investigación de mercadeo -- Generalidades de la investigación de mercadeo -- La información y la informática -- Segmentación y planeación de mercado y del producto -- Cuestionarios y entrevistas -- Muestreo y tabulación
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