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|a Berényi, Laszlo
|
| 245 |
1 |
0 |
|a Variables psicológicas en la mercadotecnia /
|c Laszlo Berényi, Rosa E. Monroy.
|
| 260 |
|
|
|a México :
|b Trillas,
|c 1992.
|
| 300 |
|
|
|a 112 páginas :
|b ilustraciones ;
|c 22 cm.
|
| 504 |
|
|
|a Incluye índice analítico
|
| 505 |
2 |
|
|a Introducción al modelo del consumidor -- La corriente del comportamiento -- El psicoanálisis -- El estructuralismo -- Las motivaciones -- La conducta del consumidor y los colores -- La corriente realista
|
| 650 |
1 |
7 |
|a Mercadeo
|2 Armarc
|
| 650 |
1 |
7 |
|a Consumidores
|2 Armarc
|
| 650 |
1 |
7 |
|a Comportamiento del consumidor
|2 Armarc
|
| 650 |
1 |
7 |
|a Preferencias de los consumidores
|2 Armarc
|
| 700 |
1 |
|
|a Monroy, Rosa E.
|
| 952 |
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|z Cra. 30 No. 15-53, Bogotá
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