Inmunidad al mercadeo /
Saved in:
| Main Author: | |
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| Other Authors: | , , |
| Format: | Book |
| Language: | Spanish English |
| Published: |
Bogotá :
Fondo Editorial Legis,
c1989.
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| Subjects: | |
| Notas Contenido: |
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MARC
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| 100 | 1 | |a Lazarus, George | |
| 245 | 1 | 0 | |a Inmunidad al mercadeo / |c George Lazarus, Bruce Wexler ; traducción Eduardo Calado Noguera ; revisión técnica Humberto Serna Gómez. |
| 246 | 3 | 4 | |b como penetrar en un mercado saturado |
| 260 | |a Bogotá : |b Fondo Editorial Legis, |c c1989. | ||
| 300 | |a viii, 198 páginas ; |c 23 cm. | ||
| 534 | |t Marketing immunity: breaking through customer resistance | ||
| 500 | |a Incluye índice alfabético | ||
| 505 | 0 | |a Productores de inmunidad -- Signos de peligro -- Los 80 inmunes -- Innovación -- Buscar / encontrar -- Permanecer en forma -- Reanimaciones -- Metamorfosos -- Creadores de mística -- Cambio de velocidad -- Metasíquica -- Vencer la inmunidad -- Publicidad e inmunidad -- Derrotar la inmunidad | |
| 650 | 1 | 7 | |a Mercadeo |2 Armarc |
| 650 | 1 | 7 | |a Publicidad |2 Armarc |
| 650 | 1 | 7 | |a Técnicas de ventas |2 Armarc |
| 700 | 1 | |a Wexler, Bruce | |
| 700 | 1 | |a Calado Noquera, Eduardo |e traductor | |
| 700 | 1 | |a Serna Gómez, Humberto |e traductor | |
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